Content Marketing Specialist 1

DEPARTMENT:

JOB SUMMARY:

The Content Marketing Specialist has growing independent responsibility for developing engaging audio, visual and written content for use both online and offline in a team setting, in accordance with Stater Bros. Markets brand guidelines and overall content strategy plans.

JOB RESPONSIBILITIES:

• Writing for website copy, Weekly Ad copy, social media posts, audio/video scripts, blog posts, articles, product descriptions, case studies, white papers, emails, newsletters, e-books, pages and company bios

• Research/organize facts related to the assigned topic and content type both online/offline to compile and organize writing ideas

• In team setting, compose and/or partner to create new and relevant written, visual and audio content based on research and develop engaging content to entice the target audience across specified channels

• Rewrite / refine content depending on assignment requirements

• Proofread and edit content for mistakes or additional ideas and guarantee that it is composed per directions, including from other content creators, providing feedback when necessary

• Understand how to insure all content is optimized for search engine optimization (SEO) and contains sufficient keyword placement

• Support Social Media channel strategies and tactics as directed

• Participate in ideation of marketing campaigns and strategies

• Collaborate cross functionally and with internal and external partners on ideas and strategies

• All other tasks as assigned

REQUIREMENTS / QUALIFICATIONS:

• Ability to learn how to effectively write for SEO, understanding the technologies that drive and support SEO

• Ability to write, proof, and edit copy across multiple channels, including: social, blog, web, audio, etc.

• Understanding of customers and what motivates them at each stage in a Customer Journey

• Basic understanding of marketing foundations and effective marketing use of social media and digital marketing channels

• Effective social and online research skills

• Excellent English skills and writing abilities in various diverse styles/tones with accurate spelling and grammar (samples are appreciated)

• Effective communication and collaboration within a team setting

• Ability to manage multiple projects while meeting deadlines;

• Highly self-motivated, proactive and organized individual with a positive attitud

• Ability to operate independently and with minimal supervision.

• Willingness to work some weekends and extended hours during peak production cycles