Social Media Specialist II

DEPARTMENT:

JOB SUMMARY:

The Social Media Specialist has increasing responsibility for timely and effective execution of content on our social media platforms to drive sales, audience growth and engagement.

This position is also responsible for community management, copywriting, customer service, and analyzing data related to channel and creative performance.

JOB RESPONSIBILITIES:

• Monitor social platforms daily to identify relevant cultural moments, consumer conversations, and trending topics for brand participation
• Engage directly with users in a manner that aligns with brand voice and tone, fostering community and brand affinity
• Own day-to-day publishing across Stater Bros. Markets owned social media channels, ensuring content goes live as planned and is optimized for each platform
• Ensure all content is aligned and executed in accordance with Stater Bros. Markets brand promise, channel strategies, and stated deadlines 
• Support ongoing editorial calendar needs and collaborate with cross-functional teams to align content with broader brand and business objectives
• Engage vendor partners to collaborate and co-brand content and/or campaigns  
• Respond to comments, messages, and mentions across platforms to drive positive engagement and deepen relationships with followers
• Escalate potential risks, customer concerns, or emerging crises to appropriate stakeholders in a timely and thoughtful manner
• Identify and propose reactive or trend-based content ideas based on platform behavior, cultural moments, and audience feedback
• Bring insights from the community to inform creative development and content strategy
• Track and report on social media metrics and provide real-time feedback to improve content effectiveness
• Collaborate with strategy and analytics teams to surface actionable insights from day-to-day interactions
• Continuously analyze and identify target audience and recommend the best channel for various types of messaging

REQUIREMENTS / QUALIFICATIONS:

• Advanced degree or certification in Marketing, Digital Marketing, or related field preferred; relevant job experience may be substituted in lieu of education 
• Two (2) plus years of experience in professional organizational / enterprise social media, community management, digital publishing, or related fields
• Deep understanding of social media platforms (LinkedIn, Instagram, TikTok, X, Facebook, YouTube) and their respective best practices
• Relevant professional knowledge of current and emerging digital marketing strategies and trends
• Strong copywriting skills with the ability to reflect brand voice across different scenarios
• Familiarity with social publishing and monitoring tools (e.g., Sprinklr, Sprout, Emplifi, Hootsuite, Google Analytics; etc.)
• Working knowledge of SEO/SEM 
• Ability to thrive in a fast-paced, dynamic environment, and respond quickly to emerging opportunities
• Strong organizational and communication skills; comfort working across teams and time zones
• In depth knowledge of the grocery retail industry is preferred 

Other Qualifications 

• Consistent Impact Contributor 
• Highly effective executive presence 
• Highly collaborative with excellent verbal, written, and interpersonal communication skills
• Strong marketing mindset  
• Curious innovator and strategic thinker 
• Ability to thrive in a fast paced, team-oriented environment with strict deadlines; manage multiple assignments, maintain accuracy, and be detail oriented
• Possess exceptional problem-solving skills along with the ability to troubleshoot basic technical issues 
• Ability to maintain confidentiality
• Must be able to work some weekends as needed for events